How important is social media marketing? Well, when you consider how inexpensive new leads are, how easy it is to reach your target audience, and how social media is today’s best tool for building a digital brand, then it’s fairly easy to see why it’s so important. In fact, an argument can easily be made that having a well-recognized social media presence is critical to dominating your market.
Unfortunately, far too many companies ignore this new medium. Some may reluctantly get involved, but they never fully embrace all that can be accomplished with the right social media strategy. So, what can you expect from social media and what are some of the benefits of directly engaging your audience in real-time?
Social media reduces your company’s costs of generating opportunities. There are a number of inexpensive approaches to generating leads through social media. You can generate leads with high-quality, thought-provoking content. You can generate leads simply by being present, being able to answer questions and by demonstrating a willingness to solve problems.
You can include free downloads, discounts, rewards, rebates and customer incentives in order to get new prospects to move forward. When they do, they’ll provide all the vital information you need to get that new relationship off the ground running. More importantly, when you make that initial call, they’ll be receptive and willing to interact with you simply because they’ve already qualified themselves. It’s a real-time platform that will increase marketing ROI by reducing your company’s costs of winning new business.
Think of how connected today’s customers are. Think about how quickly they interact with one another and how they share vital information instantaneously through the social media apps on their smartphones. Customers are interconnected and they share everything in an instant. The best companies know that engaging customers in today’s marketplace has taken on a whole new art form- it means being easily-accessible to customers in real-time.
There’s no need to have focus groups. There’s no need to scour the internet for vital customer information. Everything can be gathered through an aggressive and all-inclusive social media strategy.
You’ll know how many leads are generated, what content works best and how to directly engage your audience. Ultimately, social media isn’t just about sharing. Instead, it’s a lead generator that works in real-time and provides you with invaluable insight into what customers think, what they like and what they appreciate most about your company and its products.
Social media works because it increases your connection with customers. It’s a branding tool that can easily become your primary form of generating leads. However, it only works if you make a concerted effort to engage your audience in real-time.