Think about the role the internet plays in our everyday lives. Think about how we use laptops, desktops and mobile devices for social media, for news, for information, and for directions.
Think about how interconnected we all are and how much we rely upon the internet when communicating with friends, family members, acquaintances and co-workers. For all these reasons, and many more, companies rely upon search engine marketing when generating business- and for good reason.
Search engine marketing isn’t just a buzzword, not just about having a website and hoping customers find you. It’s about using proven strategies and adopting a systematic approach to building a digital brand. It’s about driving traffic to your website and turning visitors into customers. About keeping more of those customers and growing market share. It’s about doing all of these things at a fraction of the cost compared to other “past-their-due-date” marketing strategies.
However, none of this works if your company isn’t involved in search engine marketing. So, what does it include?
Keyword-Focused Content, SEO, Advertising and Social Media
Keywords are used by potential customers in online searches. They may define a specific location, a company’s products, or its services. It’s these keywords that companies research and use within their content and digital advertising campaigns.
They constantly tweak keywords in order to secure a more favorable PageRank, generate more inbound leads, and secure more clicks on digital advertising.
Every time your company produces engaging content, it’s working towards a higher PageRank. Organic SEO is the process of building a digital brand through content creation. It’s the reason why the best content always produces the most leads and why a company attains a top five ranking in online searches.
It’s also why consumers use social media every day in order share that content with like-minded people. It is easily the best possible way to generate a consistent supply of low-cost leads.
Organic search alone won’t suffice. This is why companies use those aforementioned keywords within online advertising. The focus is to get customers to click on advertisements in order to divert them to the company’s website. Once there, the company’s website must be optimized with high conversion rates in order to close more sales.
The surest way to keep your company at the top of online searches is by having a social media strategy. Companies use social media to engage their audience, manage their brand and generate website traffic. In fact, social media can protect a company’s ranking against search engine algorithm changes. If you can generate more traffic some social media, then individual algorithm changes won’t be as severe to your website’s traffic.
Don’t ignore search engine marketing. It’s not black magic. It’s the most scientific and methodical way of generating leads. It defines costs down to the very penny and it provides you with an exact picture of where your leads come from and what they do when they arrive at your website.