Conversion rate optimization is our specialty and we complement this expertise with a team of internet-savvy marketing specialists who work with you to improve your website’s e-commerce capabilities. After all, it’s not enough just to increase website traffic; our success is measured by whether we increase your conversion rates on visits and increase your company’s revenue overall. That takes time and the willingness to analyze results at a microscopic level.
The most popular approach to increasing CTR involves using what’s most commonly referred to as an A/B split test. To simply put it, this test allows our team to compare the performance of your existing platforms against ones where small changes are made. As we progress through these tests, we assess the impact of these aforementioned changes on CTR. The focus is to compare all future results against a baseline, one where the results of future changes can be tracked, and one where an optimal layout can be achieved on your email marketing campaigns, PPC campaigns and your website’s design.
First, we perform a thorough analysis of your current online marketing platforms. This involves understanding the number of visitors your website generates daily, weekly and monthly. We then track your website’s current conversion rates in order to better understand what needs to be improved. Along the way, we perform a thorough review of your individual online marketing strategies in order to better understand how they work and what might need to be changed in order to increase traffic.
After we’ve assessed your current metrics, we then put together a proactive plan to increase CTR across your entire marketing platform. This is done by making one change at a time and then assessing the impact of any one change on CTR. This systematic approach ensures your email campaigns, online marketing campaigns and website is optimized. When changes lead to increased returns, we keep those changes and discard the rest.
Our focus is simple. We help drive more traffic to your site by improving the performance of your online marketing strategies. We then complement this approach by making sure that more of those visitors place orders. We offer a complete solution, one where we maximize the performance of your digital marketing strategies and then optimize your website for increased revenue.
Contact us for conversion rate optimization today to see how our consultant can help you improve your website conversion to increase revenue.