Some companies see online marketing as a quick-fix solution, one where increasing their marketing return on investment (ROI) simply involves running a couple of digital advertising campaigns. If only it were that easy. Driving targeted traffic to your website requires the ability to extrapolate and disseminate real-time data and then use that data to optimize your website and improve all of your digital campaigns.
Improving marketing ROI has always been about generating more opportunities, more leads and more sales for every dollar spent. However, it’s much more than that. It’s ultimately about keeping the customers, and getting them to buy again and again. Your website’s analytics, metrics and reports provide all the information you need to increase ROI, drive customer engagement and increase customer retention. Here are just some of the benefits of having real-time analytics:
You’ll be able to make more informed decisions about how, when and where you spend your advertising dollars online. You’ll know what strategies generate the most inbound traffic, which ones have the lowest cost per lead and which ones produce the highest conversion rates on website visits.
With analytics you’ll understand which landing pages produce the best results, which of your call-to-actions (CTAs) generate the highest number of clicks and what portion of your website garners the most interest. It’s about using all that information to upgrade and improve all of your online strategies.
Adjusting strategies in real-time is a definite benefit of analytics. You’ll have the information and data you need to decide which strategies are working, which ones should be scrapped and which ones simply need to be tweaked. This will make it easier to focus on those strategies that produce results, while eliminating those that don’t.
It’s not just about getting more traffic, but ultimately about turning more of that traffic into revenue. If a given online campaign isn’t working, or if a portion of your website isn’t generating the kind of conversions you expect, then you can simply make adjustments. Analytics provides you with the tools you need to reduce expenses and optimize results.
Are you looking to better position your company in local searches? Do you want to be your local customers’ first and only option? If so, then analytics and real-time reporting will help you become a dominant local market player by providing you with insight into where customers come from and how your local strategies are working.
The internet is constantly expanding and companies are always trying to find new and innovative ways to reach their audience, beat their competition and increase their marketing return on investment (ROI). However, all the solutions you need about what strategies to use, and how best to use them, comes from understanding how to interpret your website’s analytics.
Request your website analytical report today to see how our consultant can help you improve your website and all the information you need to increase ROI.